Information we collect on the service
- User-provided Information. When you use the Service, we may collect information about you, including your name, email address, mailing address, phone number, credit card or other billing information, your date of birth, geographic area, and preferences, and we may link this information with other information about you. You may provide us with information in various ways on the Service. For example, you provide us with information when you register for an account, use the Service, make a purchase on the Service, or send us customer service-related requests.
- Cookies and Automatically Collected Information. When you use the Service, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential. We may use third party cookies on our Service as well. For instance, we may use Google Analytics to collect and process certain analytics data. Google provides some additional privacy options described at www.google.com/policies/privacy/partners/ regarding Google Analytics cookies. Axcel does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who visit our Site or who use our Service.
We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and times that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message. This information is gathered from all users, and may be connected with other information about you. Basically their own version of header bidding that allows publishers to bring in programmatic bids before sending an ad request to the ad server, in this case, Google’s DoubleClick for Publishers (DFP). As mentioned previously, this will be a server-side implementation, which will improve page-load time.
There’s no doubt that Google’s recent actions have had an impact on the industry, but until Google’s DFP holds 100% market share (currently estimated to hold about 30%), there will always be room for others to lead the way in header bidding innovations.
And as for client-side header bidding, there are a number of opportunities for improvement, with resolving the latency issue being one of the main ones.
- Location Information. We may obtain information about your physical location, such as by use of geolocation features in your device, or by inference from other information we collect (for example, your IP address indicates the general geographic region from which you are connecting to the Internet).
- Information from Other Sources. We may obtain information from third parties and sources other than the Service, such as from our partners and advertisers.